5 Key Elements of a Successful Omnichannel Marketing Strategy
Omnichannel marketing requires a commitment to customer-centric personalization that supports business value. Successful omnichannel strategies combine multiple marketing and customer service efforts, such as social media messaging, community forums, FAQs, and self-service channels. Message consistency across platforms and engagement channels is another crucial component of omnichannel marketing. For example, when someone receives a winter sale…