Have you ever noticed that as you browse a website, there are innumerable advertisements that simply disappear into the background? For marketers and advertisers, ad weariness is a widespread issue, and coming up with novel techniques to grab users’ attention can be difficult. Qureka Banners can help with this.
An entertaining, interactive game or quiz is offered to users who click on Qureka banners, an engaging type of digital advertising. Qureka banners are made to stand out and give a unique user experience as opposed to conventional adverts, which are simple to ignore. We’ll go deeper into the definition of Qureka banners, their operation, and the advantages they provide to both businesses and advertisers in this blog post. Read on to find out more about Qureka banners and how they can revolutionize your advertising efforts, whether you’re a digital marketer or just interested in the newest trends in advertising.
What is Qureka?
An interactive banner ad called a Qureka banner invites people to participate in a game or quiz. Digital advertising frequently uses Qureka banners, which aim to draw in users by offering an interesting, interactive experience.
The idea behind a Qureka banner is straightforward: rather than showing a static banner ad with a call-to-action, Qureka banners include an interactive question, quiz, or game for viewers to play. The Qureka banner directs users to a landing page where they can further explore the advertised good or service if they interact with it.
Qureka banners are designed to give users an experience that is more memorable and engaging than a standard display ad. Qureka banners have the potential to increase engagement rates, prolong stay periods, and improve conversion rates by providing consumers with an enjoyable and dynamic experience.
How Does Qureka Work?
A Qureka banner is a kind of interactive banner advertisement that presents a question, a game, or a quiz to users. By offering a captivating and dynamic experience, it is intended to grab the user’s attention and increase engagement and conversion rates. Qureka banner operation is as follows:
- Production It takes a web developer or website owner with coding experience to create a Qureka banner. You may design and modify Qureka banners using a variety of platforms and tools, like Canva, Google Web Designer, and Bannerwise, to mention a few. You must choose your game or quiz type, write your questions, and develop the user interface before you can make a Qureka banner.
- Interaction When a website or app is integrated, Qureka banners show up at the top or bottom of the page. When users see the banner, they will be given the option to answer a question or play a game or quiz. The game or quiz starts when the user clicks on the Qureka banner.
- User Communication Through playing games, taking quizzes, or responding to questions, users can engage with the Qureka banner. Usually, the games or questions have something to do with the offered goods or services. For instance, if a car brand is promoted by the Qureka banner, the quiz questions can be on the characteristics or technical details of the vehicle.
- Response Submission The user is prompted to submit their answers after finishing the game or quiz. They are directed to a landing page where they may find out more information about the advertised good or service after submitting. More brand information, promotions, and call-to-actions (CTAs) encouraging the user to buy something or take another action are typically included on the landing page.
- Monitoring Performance Marketers and advertisers can use Google Analytics and other analytics tools to gauge the performance and efficacy of the Qureka banner. This will yield information regarding user behavior, dwell time, conversion rates, and engagement.
Conclusion
Qureka banners are a creative approach to capturing consumers’ attention and increasing interaction rates. Without being obtrusive or forceful, they offer a distinctive and enjoyable alternative to conventional digital advertising, improving user experience and raising brand exposure. Brands and advertisers may expand their reach, reaffirm their message, and draw in highly engaged individuals by making a Qureka banner.