White-label agencies are often incentivized to boost client performance and ROI. This helps them keep clients and can lead to more sales.
Agency owners can only offer so many services as they have limited budgets and peoplepower. Instead of being a jack-of-all-trades, consider partnering with a specialist white-label agency.
Scalability
Adding new services like PPC management to your digital marketing agency offerings is a great way to boost your margins. However, scaling up these efforts in a one-person shop can take time and effort.
When you engage a white label ppc agency, a team of experts will manage your clients’ Google Ads accounts. This means you can focus on other digital marketing services to help your clients grow their businesses online.
For example, you could offer your clients display campaigns to increase brand awareness or Google Shopping ads that will help them drive website traffic and sales.
Cost-effectiveness
A white-label agency can provide your clients with a full PPC service without the overhead of staffing, equipment, and training. This means you can deliver your services at a much lower price to help them achieve their marketing goals.
White-label agencies can also be a great way to scale up your digital marketing team without the cost of additional employee salaries and benefits. This is especially important if you want to expand your client base but need more workforce to handle it internally.
The most successful partnerships are rooted in clear expectations. During the onboarding process, it’s essential to be transparent with your clients so that they know their responsibilities and what is being done behind the scenes by your white-label partner.
Expertise
The best white-label agencies have documented, aligned processes that allow them to manage multiple clients simultaneously. This reduces their overhead and will enable them to pass on savings to their reseller partners.
A solid partner can translate the technical aspects of managing PPC campaigns into tangible business outcomes for your client, such as increased leads, sales, or phone calls. They will also understand your client’s goals and work towards achieving them.
It can be challenging to function as a bridge between the client and the agency, especially when queries are sent in, so answers must be prepared that relate directly to completed tasks and kept on hand for any queries from your client.
Flexibility
The best white-label PPC agency should have tools to help you deliver client results. These may include reporting platforms, call tracking, and ad campaign management software.
When selecting a partner, consider their working hours and location. It’s preferable to work with a supplier in the same time zone as you.
It would help if you also looked at their experience managing accounts for your clients. Do they have documented processes and experience in delivering results? Also, it’s essential to find a cultural fit. Does the team you’re considering care and appear receptive? This will be critical for client communication.
Reliability
Responding quickly to clients’ needs and concerns is critical. It can be challenging to accomplish this independently if you don’t have the workforce or expertise in-house, but a white-label agency can provide that service.
White-label agencies typically have tools, documented processes, and standardized communication protocols that you can use to fulfill your client’s needs. This allows you to fulfill your promises to clients with less difficulty.
Be sure to evaluate your white-label agency’s responsiveness criteria, such as email turnaround time and implementation time for PPC campaign change requests.
Transparency
An excellent white-label PPC agency should offer clear reports and analytics that help its clients monitor campaign performance. They should also be able to answer queries from their clients instantly.
Training an internal team member to handle PPC management can be costly in time and money. A white-label agency can provide the same expertise at a fraction of the cost.
The key to a successful partnership is to understand each other’s responsibilities to avoid any potential communication breakdown due to unclear expectations. You can achieve fantastic client outcomes by ensuring everyone is on the same page from day one!